All-Bran Strawberry Medley

Description
The fiber cereal All-Bran Strawberry Medley was launched by Kellogg's in early 2008. The cereal is made up of bran flakes and squares complemented by granola clusters and dried strawberries. The cereal is sold in supermarkets throught the United States and Canada.

Apparently, the cereal is part of Kelloggs' All-Bran 10-Day Challenge -- a program designed to "remove obstacles in consuming enough fiber" This cereal is supposed to make it easier for people to participate in the 10-Day Challenge. In an article in Food Business Review John Johanson, a practicing gastroenterologist at the Beloit Clinic, in Beloit, Wisconsin, explains that "Unfortunately, people often don't think that high-fiber foods taste good. Once they taste new All-Bran Strawberry Medley, which offers three times the fiber of the leading fiber supplement, they will be eager to swap their supplements."

Reviews
Since fiber cereals are usualy viewed as bland, reviewers at Phoenix's CBS 5 found it "surprising to find so much flavor in this cereal." While the cereal had the "trademark heaviness of fiber-rich cereals", it wasn't at all unpleasant since the cereal was also lightly sweetened and contained lots of strawberries.

The reviewers of Tulsa World's Lunch Bunch gave this cereal an "A", promising that "[if] you like strawberries and strawberry flavoring, you will like this cereal. Reviewers felt that the flakes, bran squares and granola flavor give this product a good texture and raved about the fact that the cereal contains 40% of the recommended daily value for fiber.

Ingredients
WHOLE GRAIN WHEAT, WHEAT BRAN, SUGAR, BERRY FLAVORED OAT CLUSTER (TOASTED OATS [ROLLED OATS, SUGAR, SOYBEAN OIL, HONEY, MOLASSES], SUGAR, ROLLED OATS, STRAWBERRY FLAVORED APPLES [DRIED APPLES, ARTIFICIAL FLAVOR, CITRIC ACID, RED #40, SODIUM SULFITE], CORN SYRUP, BROWN SUGAR, NATURAL AND ARTIFICIAL FLAVOR, BHT [FOR FRESHNESS]), WHEAT FLOUR, HIGH FRUCTOSE CORN SYRUP, FREEZE DRIED STRAWBERRIES, SALT, MALT FLAVORING, NATURAL AND ARTIFICIAL FLAVORS, ASCORBIC ACID (VITAMIN C), SUCRALOSE, NIACINAMIDE, PYRIDOXINE HYDROCHLORIDE (VITAMIN B6), REDUCED IRON, FOLIC ACID, RIBOFLAVIN (VITAMIN B2), VITAMIN A PALMITATE, BHT (PRESERVATIVE), THIAMIN HYDROCHLORIDE (VITAMIN B1), VITAMIN D, VITAMIN B12.