Jägermeister

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About Jägermeister
Wikipedia Article About Jägermeister on Wikipedia

Jägermeister (German for master of the hunt in the sense of "expert" or "committed" hunter) is a strong (70-proof; 35%) liqueur flavored with herbs (similar to Danish stomach bitters such as Gammel Dansk or the Hungarian Unicum). The exact list of the 56 herbs used is kept secret. Although licorice is a major component of its flavor, it is not as predominant in Jägermeister as it is in true licorice-flavored liqueurs. Contrary to the urban legends, Jägermeister contains neither deer blood nor opium.

Jägermeister is the main product of Mast-Jägermeister AG. The company's headquarters are in Wolfenbüttel, south of Braunschweig, Germany. The company was founded in 1878 by Wilhelm Mast. In 1934, the recipe for the herbal liquor was developed, and the product was introduced to the German market in 1935. The original purpose of this concoction was medicinal; being used to cure everything from an incessant cough to digestive problems. In Germany, it is still widely recognized as a digestif and is kept in many German households for such purposes. Beginning in 1970, it was exported to 60 countries. In the USA, it became popular through savvy promotion by Sidney Frank and association with the wild partying of heavy metal bands like Metallica and Slayer. The product was widely exploited as an alcoholic "shooter" and is found in many American bars today.

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